The Road Less Smoked: The Challenges of Building a Small Cigar Brand

The Road Less Smoked: The Challenges of Building a Small Cigar Brand

Every good story starts with a spark. For us, that spark wasn’t a business plan or a big investment — it was a passion shared between friends who loved two things: cigars and motorcycles.

New Mercy Moto Cigar Co didn’t start in a boardroom or with fancy investors. It started on the back burner — a side hobby that slowly became something deeper, something with purpose. We tossed the idea around for months, maybe even years, before realizing it wasn’t just about cigars. It was about calling.

Faith, Work, and the Grind

We’re full-time workers, husbands, fathers, sons and riders. We punch the clock like everyone else. The hours are long, the days are full, and when the workday ends, the work begins — building a dream that glorifies God in everything we do.

Starting a small cigar brand while juggling full-time jobs is no easy ride. There are times it feels impossible — balancing family, finances, and faith while trying to create something that lasts. But that’s what this brand stands for: perseverance, faith under pressure, and the belief that purpose beats profit every time.

Our goal has never been to chase fame or fast money. It’s to use what we build for God’s glory alone. Every band, every blend, every cigar that bears our name is a reminder of grace, grit, and new mercy every morning.

The Story Behind the Smoke

Cigars and motorcycles share a strange kind of kinship — both require patience, skill, and respect. They represent freedom and reflection. When we ride, we think. When we smoke, we slow down.

Our brand lives in that space — where motorcycles meet tradition, and smoke meets story. Every cigar tells a piece of our journey: the late nights spent brainstorming, planning, banding, packaging. The to do list is long, the setbacks we didn’t see coming, the faith that kept us going when quitting seemed easier.

That’s what makes this small business more than just a cigar brand. It’s a testimony. A reminder that no dream is too small when your reason is rooted in something eternal.

Why the Story Matters

People can buy cigars anywhere. But when they light up one of ours, we hope they feel something different. We hope they taste the story — the brotherhood, the struggle, the redemption.

In a world that celebrates the loud and the large, we’re here to celebrate the small and the faithful. The builders, the believers, the blue-collar dreamers who put their heart into their hands and keep going.

Ride Hard. Smoke Slow. Live for the Glory.

We’re still small. We’re still grinding. But we’re building something that lasts — not because it’s easy, but because it’s right. And if our story inspires even one person to chase their calling, trust God’s timing, and light up a little hope along the way — that’s worth every mile.