New Mercy Moto Cigars at Four Corners Motorcycle Rally –Premium Cigars, Harley-Davidson, and Brotherhood

Rolling Into Durango for Four Corners Motorcycle Rally 2025

We pulled into Durango, Colorado, late Wednesday afternoon, just before the first official day of the Four Corners Motorcycle Rally. The sun was dropping low, painting the mountain landscape, and the rumble of bikes—especially the unmistakable growl of Harley-Davidson riders—was already filling the streets.

Both of us were stoked—this was it. Our brand, New Mercy Moto Cigars, was about to take part in our first big rally event. The good weather, the rows of polished Harleys, the smell of fuel and excitement in the air—it all came rushing in at once. But with the excitement came something else: anticipation and a little fear. The thrill of being here was undeniable, but so was the weight of wondering—would we make an impact? Would people connect with our blend of premium cigars, motorcycles, and faith?

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Day One at the Rally – Setting Up

Thursday morning hit with a chill in the air, the kind that wakes you up and reminds you you’re in the mountains. Day one of the Four Corners Motorcycle Rally had finally arrived. After months of planning and anticipation, here we were, gearing up to check in and set up our vending tent.

As we rolled in, the grounds were already alive with movement. Vendors were busy putting the final touches on their spaces, banners were going up, tables being setup, the faint smell of breakfast in the air with the sound of pipes echoing in the distance. Harley-Davidson motorcycles lined the streets, each one shining like a piece of rolling art. It was organized awesomeness—the kind of energy that told you something big was about to begin.

We found our spot, unloaded the gear, and started building our little corner of the rally: the New Mercy Moto Cigars tent. Piece by piece it came together, until it wasn’t just a booth—it was our flag planted at Four Corners Motorcycle Rally.

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Building the New Mercy Moto Cigars Brand

Once we finished setting up, there we were—standing in our booth, waiting to see how this was all going to play out. That first hour was all nerves and anticipation. Would people stop? Would they give us a shot?

Slowly, the movement began. Riders wandered through, many of them loyal Harley-Davidson owners who live for the open road. We quickly learned that nobody knew who we were yet. It took real conversations—sharing our story, explaining our blend of cigar culture and motorcycle lifestyle—to break the ice. And then it happened: we made our first sales. That rush of validation was unreal. Patrons and riders were starting to get it—they were starting to get us.

By Day Two and Three, the energy had shifted completely. We weren’t just the new booth tucked into the rally—we were part of the rally. Sales picked up, and then they picked up fast. Some people lit up immediately and loved what we had, others walked by without a second glance. But it didn’t matter. Every premium cigar we sold, every handshake, every nod from a Harley Davidson rider meant our brand was growing. We were being seen, on the scene, and making our mark.

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The Final Day – Brotherhood, Cigars, and Faith

By the final day, we were worn out but still riding high on the energy of the weekend. The morning started slow, and for a moment we thought the rush might be over. But then, just like the days before, it started happening again—one sale after another. By the end of the day, our tent was empty. We had sold out.

It blew our minds. What started as hope and nerves had turned into something greater than we ever expected. We realized that we are not just a cigar brand, not just motorcycle riders—we are Christians, too. And this, this rally, was more than an event. It was a mission field. These are our people, and this is where we’re called to be.

We built every connection on integrity, every conversation on honesty, every handshake with gratitude. And in return, we experienced one of the best weekends of our lives.

To everyone who stopped by, supported us, shared a premium cigar, or even just a word of encouragement—thank you. You helped us plant the flag for New Mercy Moto Cigars at Four Corners Motorcycle Rally. This wasn’t just about premium cigars or Harley Davidson—it was about community, faith, and the freedom we all ride for. And this is only the beginning.

The only premium cigar that rides like we do!

They can copy us but they ain’t us!